Revealing Mario

An intimate look at the life and work of Mario Pacheco, a man who, far from the spotlight and the media noise, led an unprecedented revolution in the music and photography of our country. A promoter of new flamenco and world music, we will learn about the great impact of Nuevos Medios, the record company he founded with his wife Cucha Salazar. Together they broke all the schemes, re-founding the new flamenco with Ketama, Pata Negra or Ray Heredia, producing the most significant groups of the Movida and distributing in Spain international bands of the stature of New Order or The Smiths.

Among more than 20,000 unpublished negatives developed for the documentary, we will see for the first time key photographs that show surprising images of national and international stars and we will delve into snapshots that have become mythical, from the well-known portrait of Jimmy Hendrix at the Isle of Wight festival to the sensational cover of Camarón's 1979 album “La leyenda del tiempo”.