Marketing Our Cinemas. Marketing Spanish cinema in Asia. Marketing Asian cinema in Europe.
What can be done to increase the exchange between our cinematographies? Liza Diño, Chairperson of the Film Development Council of the Philippines, and Joan Álvarez, Codirector del Laboratorio de Creatividad, Fundación Ortega y Gasset-Gregorio Marañón (Spain), address the issue in this online discussion. Moderated by Tito Rodríguez, Director de Políticas de Mercadotecnia, ICAA (Spain). Round table discussion with open forum and questions from the audience.