Cultural industries in the age of AI: a legislative policy perspective

Spanish-language creation and the cultural industries that support it are being shaken up by generative artificial intelligence (AI). From literature to audiovisual media, music, and the visual arts, the creative process now has access to powerful technological tools, the use of which can reduce the cost of certain production processes, but also affect the protection of works and the rights of creators. In a technological environment dominated by US companies, linguists and academics warn that large language models (LLMs) must also be trained with written and spoken Spanish culture. The aim of the presentation is to address which cultural policies should take precedence in the age of generative AI, what steps the EU has already taken, and what scenarios are emerging from the debates that are taking place today and that will shape the creation of the future.

Antonio Muñoz Vico is a partner in the Intellectual Property Department at Garrigues. He has extensive experience in the fields of copyright and cultural and art law. He advises clients in the audiovisual, music, and publishing sectors, as well as on the right to information, freedom of expression, and literary and artistic creation, among other areas. He holds a law degree from the University of Granada, studied intellectual property at the London School of Economics, and holds a Master’s degree in Business Law from the Garrigues Study Center in collaboration with Harvard Law School. He is president of the Law and Culture Section of the Madrid Bar Association (Spain) and has been recognized by the international directories Chambers & Partners, Legal 500, and IP Stars.