The man who designed Spain

The work of a plastic artist —designer, creator of images, etc.— is rarely so important as to think about the way in which a country defines a democratization process. The case of José María Cruz Novillo responds to this phenomenon in which the imaginary of the Spanish Transition is inextricably linked to his ability to express it through communication and marketing, also pioneering spaces in his moment of greatest professional success. Trained in design during the Franco regime and a pioneer in knowing New York communication theory, the work of this great plastic artist has managed to identify that social space through his work. But also, to develop different conceptual art devices that put it at the height of the best representative artists of this trend in the last years of the 20th Century.